Nuestra historia
En 2020, literalmente en medio de una pandemia, Bethany Osborn fundó adaswim. Siempre sintió que la creatividad corría por sus venas y con frecuencia se encontraba deseando una salida única para esa creatividad. Su madre le enseñó a coser cuando era joven, por lo que un día, durante la pandemia, mientras compraba, Bethany se dio cuenta de la frecuencia con la que compraba trajes que solo duraban uno o dos años antes de empezar a usarse. Como los altos precios no se correspondían con la calidad y la longevidad, decidió intentarlo por su cuenta. Bethany tomó una máquina de coser y para ella se hizo historia.
The Birth of Adaswim
The Drive for Sustainability
However, something stood in the way. Living in Hawai'i, Bethany saw firsthand the repercussions of plastic and various waste. She did not want to be a part of an industry that contributed to ~92 million tons of textile waste yearly. If this was going to happen, every detail needed to be ecologically and ethically conscious. Bethany is deeply passionate about creating a sustainable company because she wants to protect the environment and ensure that her business does not add to the global waste crisis. Her dedication to sustainability is rooted in a profound respect for nature and a desire to preserve the planet for future generations. This drive is also influenced by the pristine beauty of Hawai'i, where the impacts of pollution and waste are starkly visible. Bethany believes that every business has a responsibility to reduce its environmental footprint and that sustainable practices should be the norm, not the exception.
Sustainable Practices
Eventually, through extensive research and testing, she found sustainable options that utilize repurposed waste. All the fabric used by adaswim is made from post-consumer plastics, including recycled yarn, recycled fishing nets, and other recycled materials. The thread is made from 100% post-consumer plastic bottles, and all shipping packaging is biodegradable. The clothing tags are made with seed paper, which not only biodegrades but also blooms into wildflowers when planted. All of the swimsuits are handmade by Bethany herself in her studio with good intentions and made to order in order to reduce waste. Made to order ensures there is no excess inventory waste, unlike larger companies that hold onto unsold stock. While it may take longer for customers to receive their suits after ordering, this process guarantees quality and transparency, allowing customers to know exactly where their swimsuits are being made and from what materials. By choosing adaswim, customers are supporting a brand that prioritizes the health of our planet and promotes a sustainable future.